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Lendmark Climb to a Million


5 Million Steps to Conquer Childhood Cancer
Saturday, August 05, 2017

What is the Lendmark Climb to a Million?
Lendmark Financial has committed to raise $500,000 and to walk 5 million steps
to conquer childhood cancer. Steps will be accrued by Lendmark employees who
will either walk or run around a track or climb stadiums. 100% of the money
raised by Lendmark will go directly to CURE Childhood Cancer and will be
allocated to pediatric cancer research.



Childhood cancer research is something Lendmark’s CEO, Bobby Aiken, is
very passionate about. Bobby has been touched several times throughout his life
by childhood cancer and illness. These experiences have fueled his desire to
help families affected by cancer and to raise money specifically for pediatric cancer research.

Who is Chip Madren?
Bobby has been a close friend to Ken Madren and his family since he was 8 years
old. Six years ago Ken’s son, Chip, was diagnosed with Stage IV Metastatic
Anaplastic Medulloblastoma and given a very slim chance for survival. Thanks to
the capable doctors at Children’s Healthcare of Atlanta (CHOA), cutting edge treatments and a lot of prayers, Chip beat his cancer. Today, Chip is still undergoing physical therapy and he took his first unassisted step on May 17, 2016.

Watch this video below to learn more of Chip’s story.




Bobby was so impressed with CHOA, the amazing team of doctors and nurses and the care that Chip received, that he wanted to find a way to give back and help find a cure for childhood cancer.

Why The Climb?
The Climb is representative of the challenges children with cancer face. It’s hard, it hurts, and it takes determination to fight through it. For many years, Bobby has run stadiums as a workout. He would tell you that nearly every time he goes through this workout, he thinks of the children out there that are facing the challenges of cancer. When Chip was diagnosed and the reality hit closer to home, his drive became to turn this challenge into an opportunity to make a difference. The physical and mental demand of running stadiums and walking steps is nothing in comparison to the fight these children fight every day